BaYan is a tool for placing banner ads on Yandex.

What are the advantages of contextual advertising?

• You only advertise to users already interested in your product or service. For example, an ad for figure skates will only be shown to users who have entered a search on Yandex for "figure skates", or viewed a site dedicated to figure skating included in the Yandex Advertising Network.
• Ads are only shown to users in selected regions. You can specify the regions in which you would like your ads to be displayed, which helps to optimize budget spending by only showing ads to your target audience.

What are the advantages of banner ads?